Broccoli and Bitcoin, a Christmas love story

From the minds that brought the cheese with holes, comes the strangest advertising campaign this year.

Bitcoin Suisse recently installed a blockchain-related Christmas ad in the main train station in Zurich, Switzerland. The ad, which is largely indecipherable to non-natives, involves a piece of broccoli, a shoe and a Bitcoin Solitaire (BTC).

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The text on the images says Neujahrsvorsätze, a German word meaning “New Year’s resolutions”. Dissatisfied with the printed description of this seemingly non-sequential chain of objects, Cointelegraph contacted Immediate Edge Suisse for further clarification. Marc Baumann, the company’s director of marketing and communication, explained:

“You can eat healthy, you can exercise, but nothing beats Bitcoin to invest in your future.

To the left of the combination of broccoli, shoe and Bitcoin is another ad that shows three Christmas trees whose sizes vary from small, medium and large from left to right. The star at the top of each tree appears to be the symbol of Ethereum. Above them is the phrase: Weihnachten mit Bitcoin, which translates to “Christmas with Bitcoin”. Baumann told Cointelegraph that “the dollar value of Bitcoin grows with every Christmas Eve.

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“With Zurich airport and our Bitcoin streetcar running in Zurich, we thought we would put Bitcoin back on the radar to end on a good note, along with price increases and a successful launch of ETH2,” Baumann said.

Baumann mentioned several signs of the growth of crypto currencies in 2020, including the entry of big players, such as Paul Tudor Jones, and the rise of decentralized finance.

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“Of course, this announcement doesn’t reflect the depth of that, but it’s a nice symbol of growing adoption,” Baumann said. Bitcoin Suisse also has other ads posted at airports and a streetcar painted with Bitcoin Suisse colors and text.

Other Bitcoin and crypt ads have also appeared over the years, including Grayscale’s television efforts.